Recognized as the pioneer in multi-channel communications, it is interesting to witness Smart Communications get in the ring with bigger, “traditional big box communications software providers.” It is agreeable that these players may have many different product lines which are robust. However, how much relevant these products are in the times of digital transformation is the right question.

Smart Communications dedicates itself entirely to enterprise customer communications management (CCM) and offers the market’s only family of cloud-enabled advanced enterprise CCM solutions. First in line is the firm’s flagship product, SmartCOMM™, which drives accurate, personalized customer conversations regardless of a customer’s preferred channel. The platform is “the choice” of the world’s leading P&C insurers, healthcare payers, retail banks, and government agencies. It can help businesses enhance efficiency and be more compliant with regulators while reducing IT costs.

Next is SmartDX™ which simplifies trade and relationship documentation for all participants, across all asset classes and product types. Trusted by each of the G15 investment banks and some of the largest energy and commodity companies, the solution accelerates documentation processing for both the sell- and buy-side through templated document creation and industry-leading collaborative negotiation capabilities.

Last is the firm’s SmartCORR™ for Salesforce which helps enterprises increase business productivity by allowing them to work seamlessly within and leverage data from the Salesforce environment. From sales proposal creation to customer acquisition, the platform allows businesses to make controlled and efficient conversations. “We bundle our products with high degrees of flexibility by offering the solutions through a full multi-tenant SaaS offering or a hybrid cloud deployment model. Our capability to deliver mobile-based interactive communication channels such as interactive video is well regarded in the market today.”

Wright notes that his firm has invested unparalleled developmental efforts in enhancing its solutions’ browser-based usability. Two of its notable key features for designing and maintenance of communications templates, Template Editor and Draft Editor, give business users and service representatives the controls to tailor and personalize communications.

Smart Communications has recently been acquired by a premier tech-focused private equity firm, Accel- KKR. This will serve as a force-multiplier for the already market leading CCM solution provider, enabling it to further its capabilities toward latest innovations and technologies. “Smart Communications is continually advancing its technology, and in our next releases we will deepen our commitment to making customer communications in the cloud as easy and accessible as possible for all enterprises,” Wright concludes.